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The effect of brand equity in supply chain relationships
Davis, Donna F. - 2003
Persistent link: https://www.econbiz.de/10003569913
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Examining market information and brand equity through resource-advantage theory : a carrier perspective
Golicic, Susan L.; Fugate, Brian S.; Davis, Donna F. - In: Journal of business logistics : JBL 33 (2012) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10009533346
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On the founding of the Journal of Macromarketing
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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Social responsibility and personal success : are they incompatible?
Wood, Van R. - In: Journal of business research : JBR 14 (1986) 3, pp. 193-212
Persistent link: https://www.econbiz.de/10001021684
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Competition as an evolutionary process and antitrust policy
Hunt, Shelby D.; Arnett, Dennis B. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10001620947
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Why consumers believe they are being ripped off
Hunt, Shelby D.; Nevin, John R. - In: Business horizons 24 (1981) 3, pp. 48-52
Persistent link: https://www.econbiz.de/10003582974