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Brands as signals : a cross-co...
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Erdem, Tülin
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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Marketing science
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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1
Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana
;
Mellers, Barbara A.
;
Strebel, Judi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
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2
A simple test for distinguishing between internal reference price theories
Erdem, Tülin
;
Katz, Michael L.
;
Sun, Baohong
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
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3
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
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4
Brands : the opiate of the nonreligious masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science
30
(
2011
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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5
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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