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Management principles for nonprofit agencies and organizations
Zaltman, Gerald (contributor) - 1979 - 1. print.
Persistent link: https://www.econbiz.de/10004613936
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003717548
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Marketing : contributions from the behavioral sciences
Zaltman, Gerald - 1965
Persistent link: https://www.econbiz.de/10011513244
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Creating social change
Zaltman, Gerald (contributor); Kotler, Philip (contributor);  … - 1972
Persistent link: https://www.econbiz.de/10000330183
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Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P. - 1991
Persistent link: https://www.econbiz.de/10011519625