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Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
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2
Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill
;
Caravella, Mary
;
Deighton, John
; …
-
2007
Persistent link: https://www.econbiz.de/10003440287
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