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USA
Consumer behaviour
140
Konsumentenverhalten
139
Beziehungsmarketing
125
Relationship marketing
125
Einzelhandel
78
Retail trade
74
Marketingmanagement
59
Marketing management
58
Theorie
57
Theory
57
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49
Lieferkette
44
Supply chain
44
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43
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40
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36
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35
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35
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30
Market research
28
Customer satisfaction
26
Indien
26
Kundenzufriedenheit
26
Sustainability
26
India
25
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24
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22
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22
Nachhaltigkeit
22
Online-Marketing
22
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22
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22
Social web
22
Unternehmenserfolg
22
Innovation
21
Brand management
20
Lieferantenmanagement
20
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20
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English
35
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Grewal, Dhruv
17
Kumar, V.
13
Levy, Michael
6
Aaker, David A.
5
Day, George S.
5
Weitz, Barton A.
5
Leone, Robert P.
4
Ailawadi, Kusum L.
3
Ma, Yu
3
Palmatier, Robert W.
3
Dant, Rajiv P.
2
Gauri, Dinesh
2
Kumar, Virender
2
Marmorstein, Howard
2
Norton, Edward C.
2
Pancras, Joseph
2
Roggeveen, Anne L.
2
Sharma, Arun
2
Sriram, S.
2
Ailawadi, Kusum
1
Altman, Daniel
1
Arnold, Todd J.
1
Compeau, Larry D.
1
Encinosa, William E.
1
Estelami, Hooman
1
Fishe, Raymond P. H.
1
Gauri, Dinesh K.
1
Gremler, Dwayne D.
1
Hall, Kevin
1
Houston, Mark B.
1
Huang, Ming-Hui
1
Iyer, Bala
1
Iyer, Gopalkrishnan R.
1
Jayachandran, Satish
1
Jones, Eli
1
Kamakura, Wagner A.
1
Kopalle, Praveen K.
1
Krasnikov, Alexander
1
Krishnan, Ram
1
Mehrotra, Anuj
1
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Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Inquiry : a journal of health care organization, provision and financing
1
International journal of health care finance and economics
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research : JSR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Marketing science
1
Retailing in the 21st century : current and future trends
1
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ECONIS (ZBW)
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Retail success and key drivers
Grewal, Dhruv
;
Krishnan, Ram
;
Levy, Michael
;
Munger, Jeanne
- In:
Retailing in the 21st century : current and future trends
,
(pp. 15-30)
.
2010
Persistent link: https://www.econbiz.de/10003936864
Saved in:
2
Retailing management
Levy, Michael
;
Weitz, Barton A.
;
Grewal, Dhruv
-
2019
-
Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
Saved in:
3
Retailing management
Levy, Michael
;
Weitz, Barton A.
;
Grewal, Dhruv
-
2014
-
Ninth edition
Persistent link: https://www.econbiz.de/10013469256
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
6
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
8
Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 77-101
Persistent link: https://www.econbiz.de/10003950211
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
10
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
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