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Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi; Lee, Mira - In: Advertising, promotion, and new media, (pp. 320-347). 2015
Persistent link: https://www.econbiz.de/10011708759
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Parental influence and teens' attitude toward online privacy protection
Youn, Seounmi - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 362-388
Persistent link: https://www.econbiz.de/10003764209
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi; Jin, Seunga Venus - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932