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The ownership effect in consumer responses to brand line stretches
Kirmani, Amna
;
Sood, Sanjay
;
Bridges, Sheri
-
1997
Persistent link: https://www.econbiz.de/10000983161
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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