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Gundlach, Gregory T.
14
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
AMS review : official publication of the Academy of Marketing Science
1
History of marketing thought ; Volume 1
1
Journal of business venturing
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Journal of historical research in marketing
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Marketing and the common good : essays from Notre Dame on societal impact
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ECONIS (ZBW)
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1
Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marketing
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 89-92
Persistent link: https://www.econbiz.de/10003979328
Saved in:
2
Countermarketing and demarketing against product diversion : forensic research in the firearms industry
Gundlach, Gregory T.
;
Bradford, Kevin D.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10003979335
Saved in:
3
Special section commemorating the 100th anniversary of the US Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 188-190
Persistent link: https://www.econbiz.de/10010439125
Saved in:
4
Predatory practices in competitive interaction : legal limits and antitrust considerations
Gundlach, Gregory T.
- In:
Journal of public policy & marketing : JPP & M ; an …
9
(
1990
),
pp. 129-153
Persistent link: https://www.econbiz.de/10001103725
Saved in:
5
Price predation : legal limits and antitrust considerations
Gundlach, Gregory T.
- In:
Journal of public policy & marketing : JPP & M ; an …
14
(
1995
)
2
,
pp. 278-289
Persistent link: https://www.econbiz.de/10001194103
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6
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
Saved in:
7
Notre Dame and the federal trade commission
Murphy, Patrick E.
;
Wilkie, William L.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 231-249)
.
2014
Persistent link: https://www.econbiz.de/10009774178
Saved in:
8
Marketing academics at the FTC : the inside story
Wilkie, William L.
;
Murphy, Patrick E.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 124-140
Persistent link: https://www.econbiz.de/10009758513
Saved in:
9
What does the definition of marketing tell us about ourselves?
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003672153
Saved in:
10
Scholary research in marketing : exploring the "4 eras" of thought development
Wilkie, William L.
;
Moore, Elizabeth S.
-
2008
Persistent link: https://www.econbiz.de/10003643795
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