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USA
Consumer behaviour
9
Konsumentenverhalten
9
Marktforschung
7
Theorie
7
Theory
7
Market research
6
Customer satisfaction
4
Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Advertising effects
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Marketing management
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Marketingmanagement
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Preismanagement
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Pricing strategy
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United States
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Werbewirkung
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Brand image
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Competition
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Experiment
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External efficacy
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Fear appeals
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General self-efficacy
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Israel
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Markenimage
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Marketing theory
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Negative framing
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Nichtpreiswettbewerb
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Non-price competition
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Preis
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Price
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Product management
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Produktmanagement
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Specific self-efficacy
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Threat arousal
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Werbung
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Wettbewerb
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1968-1981
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Hornik, Jacob
3
Anily, Shoshana
1
Cherian, Joseph
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Israeli, Miron
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Madansky, Michelle
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Narayana, Chem
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Ofir, Chezy
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Handbook of marketing
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of socio-economics
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ECONIS (ZBW)
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Comparative evaluation of international vs. national advertising strategies
Hornik, Jacob
- In:
The Columbia journal of world business : publ. …
15
(
1980
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003580930
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2
Pricing: economic and behavioral models
Ofir, Chezy
;
Winer, Russell S.
- In:
Handbook of marketing
,
(pp. 267-281)
.
2006
Persistent link: https://www.econbiz.de/10003335122
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3
Determinants of recycling behavior : a synthesis of research results
Hornik, Jacob
;
Cherian, Joseph
;
Madansky, Michelle
; …
- In:
The journal of socio-economics
24
(
1995
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10001185077
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4
Inferring the distribution of households' duration of residence from data on current residence time
Anily, Shoshana
;
Hornik, Jacob
;
Israeli, Miron
- In:
Journal of business & economic statistics : JBES ; a …
17
(
1999
)
3
,
pp. 373-381
Persistent link: https://www.econbiz.de/10001410723
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