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USA
Consumer behaviour
42
Konsumentenverhalten
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Satisfaction
14
Zufriedenheit
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Brand
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Brand image
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United States
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Aaker, Jennifer
6
Mogilner, Cassie
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Kamvar, Sepandar D.
2
Vohs, Kathleen D.
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Benet-Martínez, Verónica
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Jiewen Hong
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Cross-cultural and critical perspectives on brands
1
Research paper series / Stanford Graduate School of Business
1
Rock Center for Corporate Governance at Stanford University working paper series
1
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ECONIS (ZBW)
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Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
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2
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
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3
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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4
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
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5
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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6
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
Saved in:
7
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 429-443
Persistent link: https://www.econbiz.de/10009581279
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