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Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of consumer marketing 28 (2011) 6, pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
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When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page; Mittal, Vikas; Aquino, Karl - In: Journal of marketing 77 (2013) 3, pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
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Timely access to health care : customer-focused resource allocation in a hospital network
Govind, Rahul; Chatterjee, Rabikar; Mittal, Vikas - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 294-300
Persistent link: https://www.econbiz.de/10003793546
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Distribution network redesign for marketing competitiveness
Shang, Jennifer; Yildirim, Tuba Pinar; Tadikamalla, Pandu; … - In: Journal of marketing 73 (2009) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
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Learning and using electronic information products and services : a field study
Mittal, Vikas; Sawhney, Mohanbir S. - 2007
Persistent link: https://www.econbiz.de/10003540231
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How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page; Zhang, Yinlong; Mittal, Vikas - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
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Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page; Mittal, Vikas; Ross, William T. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003880179