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USA
Market research
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32
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32
Consumer behaviour
26
Konsumentenverhalten
25
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18
Naresh K. Malhotra
11
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Malhotra, Naresh K.
8
Agarwal, James
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1
Bolton, Ruth N.
1
Dixit, Ashutosh
1
Gundlach, Gregory T.
1
Jain, Arun K.
1
Lichtenthal, J. David
1
Mummalaneni, Venkatapparao
1
Ndubisi, Nelson Oly
1
Patil, Ashutosh
1
Peterson, Mark
1
Pinson, Christian
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Uslay, Can
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Review of marketing research
2
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management international review : mir ; journal of international business
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ECONIS (ZBW)
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1
Basic marketing research : applications to contemporary issues
Malhotra, Naresh K.
-
2002
-
Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Saved in:
2
Does NAFTA influence Mexico`s product image? : a theoretical framework and an empirical investigation in two countries
Agarwal, James
;
Malhotra, Naresh K.
;
Wu, Terry
- In:
Management international review : mir ; journal of …
42
(
2002
)
4
,
pp. 441-471
Persistent link: https://www.econbiz.de/10001717029
Saved in:
3
A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James
;
Malhotra, Naresh K.
;
Bolton, Ruth N.
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
Saved in:
4
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.
;
Jain, Arun K.
;
Patil, Ashutosh
; …
-
2010
Persistent link: https://www.econbiz.de/10008907414
Saved in:
5
Basic marketing research : a decision-making approach
Malhotra, Naresh K.
;
Peterson, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003119627
Saved in:
6
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wilson ; a paradigm shift and prospection through expanded roles of buyers and sellers
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
7
Aggressive and predatory pricing ; insights and empirical examination in the airline industry
Dixit, Ashutosh
;
Gundlach, Gregory T.
;
Malhotra, Naresh K.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
2
,
pp. 172-187
Persistent link: https://www.econbiz.de/10003400041
Saved in:
8
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
-
2013
Persistent link: https://www.econbiz.de/10009781367
Saved in:
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