//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Individualistic orientation an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
86
Konsumentenverhalten
78
Cultural identity
23
Globalization
23
Kulturelle Identität
23
Globalisierung
19
Canada
18
International marketing
18
Internationales Marketing
18
Customer satisfaction
16
Brand management
15
China
14
Markenführung
14
Online retailing
14
Online-Handel
14
Kundenzufriedenheit
12
Brand image
11
Culture
11
Kanada
11
Service quality
11
Welt
11
World
11
Dienstleistungsqualität
10
Markenartikel
9
Markenimage
9
Marketing management
9
Marketingmanagement
9
United States
9
Website
9
Beziehungsmarketing
8
Brand
8
Ethnic group
8
Ethnische Gruppe
8
Internet
8
Relationship marketing
8
National culture
7
Nationalkultur
7
Acculturation
6
E-commerce
6
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Case study
2
Fallstudie
2
Language
All
English
10
Author
All
Laroche, Michel
6
Pons, Frank
4
Richard, Marie-Odile
4
Giroux, Marilyn
2
Nepomuceno, Marcelo Vinhal
2
Richelieu, André
2
Convoy, Stephen J.
1
Emerson, Tisha L. N.
1
Haskell, Nancy
1
Huang, Liang
1
Hui, Michael
1
Javalgi, Rajshekhar G.
1
Kilambi, Ana
1
Kim, Chankon
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Veilleux, Sophie
1
Yang, Zhiyong
1
Zhou, Lianxi
1
more ...
less ...
Published in...
All
International journal of business and globalisation : IJBG
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
9
OLC EcoSci
1
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Saved in:
2
Ethical attitudes of accounting practitioners : are rank and ethical attitudes related?
Convoy, Stephen J.
;
Emerson, Tisha L. N.
;
Pons, Frank
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003958204
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
4
Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Veilleux, Sophie
;
Haskell, Nancy
;
Pons, Frank
- In:
International journal of business and globalisation : IJBG
6
(
2011
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10008939578
Saved in:
5
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
6
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
7
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
8
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
9
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
10
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->