The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makersjump at the chance. As a result, marketing has come to resemble a...

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the...

This brief explores the business and global implications of the American shale energy, or natural gas, revolution. Specifically, it provides a rational, comprehensive look at the major business themes and management implications that surround the new abundance of natural gas in the United States...

Chapter 1: Panama, Supply Chain Security, and the Rise of Globalization -- Chapter 2: The Canal and American Ascendancy -- Chapter 3: A Success Story made in Panama -- Chapter 4: The Canal of Panama and the Natural Gas Revolution -- Chapter 5: Macro-Trends Impacting the Future of the Canal and...