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Proving marketing success pays off! : marketing performance measurement and its effects on marketing's stature and firm success
O'Sullivan, Don; Abela, Andrew V. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10008697204
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The statistical significance of portfolio returns
Fornell, Claes; Mithas, Sunil; Morgeson, Forrest - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 162-163
Persistent link: https://www.econbiz.de/10009519945
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Empirical evidence of the stock market's (mis)pricing of customer satisfaction
O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10003866615
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Measuring alpha : the consequences of ignoring the four-factor model ; in response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest Morgeson
O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 164-164
Persistent link: https://www.econbiz.de/10009519944