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Journal of current issues and research in advertising : JCIRA
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The marketing-R&[and]D interface : do personality factors have an impact?
Lucas, George H.
- In:
The journal of product innovation management : an …
5
(
1988
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001071312
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Customer entertainment in relationship marketing : a literature review and directions for future research
Oakley, Jared
;
Bush, Alan J.
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009549374
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3
The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges
;
Philhours, Melodie
;
Ranganathan, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
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4
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
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