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Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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Strategic planning for the under-dor
Gelb, Betsy D. - In: Business horizons 25 (1982) 6, pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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When and how to use outplacement
Gelb, Betsy D. - In: Business horizons 29 (1986) 5, pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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Hazardous exports : an update and a framework for policy
Albers, Nancy D. - In: Journal of public policy & marketing : JPP & M ; an … 10 (1991) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10001161641
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Advertising and policy insights for the voter versus customer trade-off
Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 96-99
Persistent link: https://www.econbiz.de/10009234737
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Antitrust enforcement : an inflection point?
Bush, Darren; Gelb, Betsy D. - In: Journal of business strategy 33 (2012) 6, pp. 15-21
Persistent link: https://www.econbiz.de/10009678311
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Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi; Gelb, Betsy D. - In: Journal of business strategy 32 (2011) 6, pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
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Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.; Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
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A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358