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Testing models of strategic behavior characterized by conditional likelihoods
Otter, Thomas; Gilbride, Timothy J.; Allenby, Greg M. - In: Marketing science 30 (2011) 4, pp. 686-701
Persistent link: https://www.econbiz.de/10009299475
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Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar; Rajagopal, Priyali; Gilbride, Timothy J. - In: Journal of marketing 74 (2010) 3, pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
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A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M. - In: Marketing science 8 (1989) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
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Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.; Allenby, Greg M. - In: Marketing science 29 (2010) 5, pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
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Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing science 30 (2011) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
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Identifying unmet demand
Chandukala, Sandeep R.; Edwards, Yancy D.; Allenby, Greg M. - In: Marketing science 30 (2011) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
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Multiple-constraint choice models with corner and interior solutions
Satomura, Takuya; Kim, Jaehwan; Allenby, Greg M. - In: Marketing science 30 (2011) 3, pp. 481-490
Persistent link: https://www.econbiz.de/10009160781
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Valuation of patented product features
Allenby, Greg M.; Brazell, Jeff D.; Howell, John R.; … - In: The journal of law & economics 57 (2014) 3, pp. 629-663
Persistent link: https://www.econbiz.de/10010480407
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Studying the level-effect in conjoint analysis : an application of efficient experimental designs for hyper-parameter estimation
Liu, Qing; Dean, Angela; Bakken, David; Allenby, Greg M. - In: Quantitative marketing and economics : QME 7 (2009) 1, pp. 69-93
Persistent link: https://www.econbiz.de/10003831620