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USA
Consumer behaviour
28
Konsumentenverhalten
22
United States
12
Brand
6
Brand image
6
Brand management
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International marketing
6
Internationales Marketing
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Venkatesh, Alladi
7
Aggarwal, Praveen
6
Vaidyanathan, Rajiv
2
Vitalari, Nicholas P.
2
Castleberry, Stephen Bryon
1
Cha, Taihoon
1
Chitturi, Ravindra
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Dunkle, Debora
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Journal of marketing theory and practice
2
Does marketing need reform? : fresh perspectives on the future
1
Journal of business case studies
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing communications
1
Landmark dissertations in Women's Studies series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Routledge companion to digital consumption
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ECONIS (ZBW)
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1
Managerial and public attitudes toward ethics in marketing research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Castleberry, …
- In:
Journal of business ethics : JOBE
109
(
2012
)
4
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009659130
Saved in:
2
Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
;
Kozłowski, Wojciech
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10009700189
Saved in:
3
The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi
-
1985
Persistent link: https://www.econbiz.de/10013467921
Saved in:
4
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
5
How much better? : the effect of tensile information on word-of-mouth effectiveness
Jun, Sung-youl
;
Cha, Taihoon
;
Aggarwal, Praveen
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009243301
Saved in:
6
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
Saved in:
7
Decision delegation : a conceptualization and empirical investigation
Aggarwal, Praveen
;
Mazumdar, Tridib
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10003735798
Saved in:
8
An emerging distributed work arrangement : an investigation of computer-based supplemental work at home
Venkatesh, Alladi
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1687-1706
Persistent link: https://www.econbiz.de/10001136389
Saved in:
9
A post-adoption analysis of computing in the home
Venkatesh, Alladi
- In:
Journal of economic psychology : research in economic …
8
(
1987
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10001043213
Saved in:
10
Digitizing physical objects in the home
Venkatesh, Alladi
;
Dunkle, Debora
- In:
The Routledge companion to digital consumption
,
(pp. 13-27)
.
2013
Persistent link: https://www.econbiz.de/10009689961
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