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Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk

Raghubir, Priya - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 327-334

Persistent link: https://www.econbiz.de/10003793615

A short and simple economic critique of the case for drilling in ANWR

Stewart, David - In: Challenge 53 (2010) 3, pp. 66-81

Persistent link: https://www.econbiz.de/10003992068

The Eye for Innovation : Recognizing Possibilities and Managing the Creative Enterprise

Price, Robert - 2008

Innovation is synonymous with problem solving, and the basic elements of innovation apply to any business, says Robert M. Price in this essential guide for managers of organizations large or small. Distilling a set of practical principles from his forty years of experience as a pioneer in the...

Persistent link: https://www.econbiz.de/10014488145

The denomination effect

Raghubir, Priya; Srivastava, Joydeep - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 701-713

Persistent link: https://www.econbiz.de/10003919330

The long and short of it : why are stocks with shorter runs preferred?

Raghubir, Priya; Das, Sanjiv R. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 964-982

Persistent link: https://www.econbiz.de/10003962679

Assessing quality perception of private labels : intransient cues and consumer characteristics

Bao, Yongchuan; Sheng, Shibin; Bao, Yeqing; Stewart, … - In: The journal of consumer marketing 28 (2011) 6, pp. 448-458

Persistent link: https://www.econbiz.de/10009407558

The purpose of university education

Stewart, David W. - In: The psychologist-manager journal : official journal of … 13 (2010) 4, pp. 244-250

Persistent link: https://www.econbiz.de/10008823187

Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP

Findley, Frank; Johnson, Kelly; Crang, Douglas; … - In: Journal of advertising research 60 (2020) 4, pp. 361-369

Persistent link: https://www.econbiz.de/10012495740

Marketing through the eyes of senior management : insights from Fortune 500 reporting

Frösén, Johanna; Stewart, David W. - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 75-96

Persistent link: https://www.econbiz.de/10013483440

Consumer behavior and the practice of marketing

Runyon, Kenneth E.; Stewart, David W. - 1987 - 3. ed

Persistent link: https://www.econbiz.de/10013175394