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USA
Consumer behaviour
129
Konsumentenverhalten
127
Einzelhandel
66
Retail trade
65
OECD countries
45
OECD-Staaten
45
Beziehungsmarketing
39
Relationship marketing
39
Marketing
38
Theorie
36
Theory
36
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31
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31
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30
Marketingmanagement
29
Marketing management
28
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22
Werbung
21
Artificial intelligence
19
Fiscal consolidation
18
Haushaltskonsolidierung
18
Internet marketing
18
Künstliche Intelligenz
18
Ladengestaltung
18
Online-Marketing
18
Store design
18
Sales promotion
17
Welt
17
World
17
Customer satisfaction
16
Dienstleistungsqualität
16
Kundenzufriedenheit
16
Preismanagement
16
Pricing strategy
16
Service quality
16
Advertising effects
15
Perception
15
Verkaufsförderung
15
Wahrnehmung
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Grewal, Dhruv
17
Stewart, David W.
5
Ailawadi, Kusum L.
3
Levy, Michael
3
Ma, Yu
3
Palmatier, Robert W.
3
Raghubir, Priya
3
Dant, Rajiv P.
2
Gauri, Dinesh
2
Marmorstein, Howard
2
Price, Robert M.
2
Price, Robert W.
2
Roggeveen, Anne L.
2
Sharma, Arun
2
Weitz, Barton A.
2
Ailawadi, Kusum
1
Altman, Daniel
1
Arnold, Todd J.
1
Bao, Yeqing
1
Bao, Yongchuan
1
Chouraqui, Jean-Claude
1
Compeau, Larry D.
1
Crang, Douglas
1
Dang, Thai Thanh
1
Das, Sanjiv R.
1
Estelami, Hooman
1
Findley, Frank
1
Fishe, Raymond P. H.
1
Frösén, Johanna
1
Gauri, Dinesh K.
1
Gremler, Dwayne D.
1
Hall, Kevin
1
Houston, Mark B.
1
Huang, Ming-Hui
1
Iyer, Bala
1
Iyer, Gopalkrishnan R.
1
Johnson, Kelly
1
Kamakura, Wagner A.
1
Kopalle, Praveen K.
1
Krishnan, Ram
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing
4
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2
Journal of the Academy of Marketing Science
2
Challenge
1
Europe and the dollar
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research : JSR
1
MSI reports : working paper series
1
OECD Economics Department working papers
1
Policy papers in international affairs
1
Retailing in the 21st century : current and future trends
1
The journal of consumer marketing
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
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ECONIS (ZBW)
30
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1
Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk
Raghubir, Priya
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 327-334
Persistent link: https://www.econbiz.de/10003793615
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2
A short and simple economic critique of the case for drilling in ANWR
Stewart, David
- In:
Challenge
53
(
2010
)
3
,
pp. 66-81
Persistent link: https://www.econbiz.de/10003992068
Saved in:
3
The denomination effect
Raghubir, Priya
;
Srivastava, Joydeep
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10003919330
Saved in:
4
The long and short of it : why are stocks with shorter runs preferred?
Raghubir, Priya
;
Das, Sanjiv R.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 964-982
Persistent link: https://www.econbiz.de/10003962679
Saved in:
5
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
6
The purpose of university education
Stewart, David W.
- In:
The psychologist-manager journal : official journal of …
13
(
2010
)
4
,
pp. 244-250
Persistent link: https://www.econbiz.de/10008823187
Saved in:
7
Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank
;
Johnson, Kelly
;
Crang, Douglas
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
Saved in:
8
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
9
Consumer behavior and the practice of marketing
Runyon, Kenneth E.
;
Stewart, David W.
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10013175394
Saved in:
10
Budget deficits in Europe and the United States : fiscal policy asymmetry and sustainability of the current recovery
Chouraqui, Jean-Claude
- In:
Europe and the dollar
,
(pp. 199-226)
.
1985
Persistent link: https://www.econbiz.de/10001306802
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