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Understanding leisure travel motivations of travelers with acquireed mobility impairments
Shi, Lei; Cole, Shu; Chancellor, H. Charles - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 228-231
Persistent link: https://www.econbiz.de/10009354582
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Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi; Ghosh, Chinmoy; Srinivasan, Han - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
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Advertising contribution to a firm's profit : theory and evidence from the airline industry in the United States
Shi, Lei - In: Journal of promotion management : JPM 18 (2012) 2, pp. 209-235
Persistent link: https://www.econbiz.de/10009560049
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Advertising-operations interaction effect on promotion success in the United States during the early stage of a retailing innovation
Shi, Lei - In: Journal of promotion management : JPM 22 (2016) 6, pp. 918-931
Persistent link: https://www.econbiz.de/10011632083