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Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
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Nonconscious effects of peculiar beliefs on consumer psychology and choice
Kramer, Thomas; Block, Lauren - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 101-111
Persistent link: https://www.econbiz.de/10008933656
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Indulgence or self-control : a dual process model of the effect of incidental pride on indulgent choice
Wilcox, Keith; Kramer, Thomas; Sen, Sankar - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 151-163
Persistent link: https://www.econbiz.de/10009160925
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The effect of superstitious beliefs on performance expectations
Block, Lauren; Kramer, Thomas - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10003851349