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Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen; Pettigrew, Simone; Pechmann, Cornelia; … - In: Transformative consumer research for personal and …, (pp. 3-24). 2012
Persistent link: https://www.econbiz.de/10009259666
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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The great American values test : influencing behavior and belief through television
Ball-Rokeach, Sandra J.; Rokeach, Milton; Grube, Joel W. - 1984 - 1. print.
Persistent link: https://www.econbiz.de/10004060999
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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023