//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer evaluation of continu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
20
Konsumentenverhalten
17
Brand management
12
Markenführung
11
Brand image
8
Markenimage
8
United States
8
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Advertising
4
Advertising effects
4
Brand alliances
4
Strategic alliance
4
Strategische Allianz
4
Werbewirkung
4
Werbung
4
Employee retention
3
Erfolgsfaktor
3
Experiment
3
Mitarbeiterbindung
3
Salespeople
3
Strategic alliances
3
Success factor
3
Verkaufspersonal
3
Arbeitsverhalten
2
Arbeitszufriedenheit
2
Big Data
2
Big data
2
Brand architecture
2
Brand equity
2
Celebrity endorsement
2
Celebrity-Werbung
2
Classification
2
Classification schemes
2
Co-production
2
Continuous improvement
2
Corporate reputation
2
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Voss, Kevin E.
7
Gammoh, Bashar S.
3
Armstrong, J. Scott
1
Arnold, Todd
1
Fang, Xiang
1
Flaherty, Karen E.
1
Frankwick, Gary
1
Graefe, Andreas
1
Jiménez, Fernando R.
1
Koh, Anthony C.
1
Mowen, John C.
1
Rayburn, Steven W.
1
Roy, Subhadip
1
Srivastava, Prashant
1
Yoo, Jaewon
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of retailing
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
Saved in:
2
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
3
Voss wins the presidency! : a commentary essay on "predicting elections from biographical information about candidates ; a test of the index method"
Voss, Kevin E.
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 345-347
Persistent link: https://www.econbiz.de/10008859037
Saved in:
4
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
5
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
Saved in:
6
Evaluating the relationship of firm strategic orientations and new product development program performance
Srivastava, Prashant
;
Yoo, Jaewon
;
Frankwick, Gary
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10010231843
Saved in:
7
A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.
;
Voss, Kevin E.
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 400-407
Persistent link: https://www.econbiz.de/10009755362
Saved in:
8
Role stressors and retail performance : the role of perceived competitive climate
Arnold, Todd
;
Flaherty, Karen E.
;
Voss, Kevin E.
; …
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10003870659
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->