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Balasubramanian, Siva Kumar
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Moon, Wanki
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Food policy : economics planning and politics of food and agriculture
2
Handbook on cross-cultural marketing
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International journal of advertising : the quarterly review of marketing communications
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1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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Health claims and consumers' behavioral intentions : the case of soy-based food
Moon, Wanki
;
Balasubramanian, Siva Kumar
;
Rimal, Arbindra
- In:
Food policy : economics planning and politics of food …
36
(
2011
)
4
,
pp. 480-489
Persistent link: https://www.econbiz.de/10009271325
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2
Willingness to pay for non-biotech foods in the U.S. and U.K.
Moon, Wanki
;
Balasubramanian, Siva Kumar
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 317-339
Persistent link: https://www.econbiz.de/10001863316
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3
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
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4
Knowledge-base and online self-service
Hsu, Sonya H. Y.
;
Balasubramanian, Siva Kumar
;
Thakur, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
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5
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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6
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
7
Assessing holistic economic value for multifunctional agriculture in the US
Moon, Wanki
;
Griffith, Jacob Wayne
- In:
Food policy : economics planning and politics of food …
36
(
2011
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10009271333
Saved in:
8
Measuring public preferences for multifunctional attributes of agriculture in the United States
Moon, Wanki
;
Chang, Jae Bong
;
Asirvatham, Jebaraj
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
2
,
pp. 273-295
Persistent link: https://www.econbiz.de/10011737392
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