Offers an appraisal of the corporate experience and prospects of J. Sainsbury plc in the USA, ten years after its market entry. In Part 1, focuses on Sainsbury’s New England subsidiary, Shaw’s, and shows that heavy capital investment, and the determined export of a British model of food...

Offers an appraisal of the corporate experience and prospects of J. Sainsbury plc in the USA, ten years after its market entry. Part 1 focused on Sainsbury’s New England subsidiary, Shaw’s. Heavy capital investment, and the determined export of a British model of food retailing, is shown to...