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"Sugary drinks" and graphic warning labels : critique of a recent U.S. study of parents' beverage choices for their children
Rossiter, John R. - In: Journal of consumer behaviour 22 (2023) 1, pp. 170-176
Persistent link: https://www.econbiz.de/10014251212
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.; Roster, Catherine A.; Wiley, James; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10003997687
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How coviewing reduces the effectiveness of TV advertising
Bellman, Steven; Rossiter, John R.; Schweda, Anika; … - In: Journal of marketing communications 18 (2012) 5, pp. 363-378
Persistent link: https://www.econbiz.de/10009673789