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Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James W.; Schibrowsky, John A.; Zhao, Yushan - In: International small business journal : researching … 27 (2009) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
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Do state motor fuel sales-below-cost laws lower prices?
Skidmore, Mark; Peltier, James W.; Alm, James - In: Journal of urban economics 57 (2005) 1, pp. 189-211
Persistent link: https://www.econbiz.de/10002572297
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Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James W.; Zahay, Debra; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
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Enhancing entrepreneurial marketing education : the student perspective
Peltier, James W.; Scovotti, Carol - In: Journal of small business and enterprise development 17 (2010) 4, pp. 514-536
Persistent link: https://www.econbiz.de/10008780080
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The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
Peltier, James W.; Scovotti, Carol; Pointer, Lucille - In: Journal of marketing education : JME 30 (2008) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10003706423
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Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni; Milne, George R.; Peltier, James W. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011690545