This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and...

In a period of rapid environmental change, banks recognise that their survival hinges on their ability to innovate and be responsive to the needs of their customers. Partially spawned by such recognitions, private banks have grasped computer‐based management information systems and...

The factor congruency technique is introduced as a tool for cross‐cultural or comparative research efforts, where similarities and differences in the responses of subjects from different samples are investigated. A comparative study of store selection criteria of US and Turkish consumers is...