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Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
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American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina; Sherry, John F.; Muñiz, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118-134
Persistent link: https://www.econbiz.de/10003838598