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The nutrition elite : do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?

Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55

Persistent link: https://www.econbiz.de/10003875217

Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes

Raggio, Randle D.; Folse, Judith Anne Garretson - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 455-469

Persistent link: https://www.econbiz.de/10003926598

Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns

Raggio, Randle D.; Folse, Judith Anne Garretson - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 168-174

Persistent link: https://www.econbiz.de/10009405020

"My fifty shoes are all different!" : exploring, defining, and characterizing acquisitive buying

Bose, Mousumi; Burns, Alvin C.; Folse, Judith Anne Garretson - In: Psychology & marketing 30 (2013) 7, pp. 614-631

Persistent link: https://www.econbiz.de/10009778554

Folse, Judith Anne Garretson; Grau, Stacy Landreth; … - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 50-70

Persistent link: https://www.econbiz.de/10010383160

A generalizable scale of propensity to plan : the long and the short of planning for time and for money

Lynch, John G.; Netemeyer, Richard G.; Spiller, Stephen A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 108-128

Persistent link: https://www.econbiz.de/10003982952

Effective use of advertisements promoting sale prices

Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70

Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...

Persistent link: https://www.econbiz.de/10014849079

How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern

Rybak, Garrett; Johnson, Alicia M.; Burton, Scot - In: Journal of advertising 52 (2023) 1, pp. 145-156

Persistent link: https://www.econbiz.de/10014233780

Coming to a restaurant near you? : potential consumer responses to nutrition information disclosure on menus

Howlett, Elizabeth A.; Burton, Scot; Bates, Kenneth; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 494-503

Persistent link: https://www.econbiz.de/10003895847

Is simpler always better? : consumer evaluations of front-of-package nutrition symbols

Andrews, J. Craig; Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 175-190

Persistent link: https://www.econbiz.de/10009405016