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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026
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Conceptual and empirical evidence of international macro and micro congruent generic strategies : a study of Japan and the US
Peterson, Robert M.; Dibrell, C. Clay - In: Advances in competitiveness research : ACR 7 (1999) 1, pp. 62-85
Persistent link: https://www.econbiz.de/10001600635
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Long- vs. short-term performance perspectives of Western European, Japanese, and U.S. countries : where do they lie?
Peterson, Robert M.; Dibrell, C. Clay; Pett, Timothy L. - In: Journal of world business : JWB 37 (2002) 4, pp. 245-255
Persistent link: https://www.econbiz.de/10001712358
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The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael; Peterson, Robert M. - In: International journal of internet marketing and … 7 (2012) 2, pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
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Using USCAP's analytical models, the transportation security administration balances the impacts of aviation security policies on passengers and airlines
Peterson, Robert M.; Bittel, Raymond H.; Forgie, … - In: Interfaces : the INFORMS journal on the practice of … 37 (2007) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10003430309
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Effectiveness of absurdity in advertising across cultures
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 393-413
Persistent link: https://www.econbiz.de/10009678855