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An integrated perspective of service recovery : a sociotechnical systems approach
Smith, Jeffery S.; Fox, Gavin L.; Ramirez, Edward - In: Journal of service research : JSR 13 (2010) 4, pp. 439-452
Persistent link: https://www.econbiz.de/10008736071
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User-generated content as word-of-mouth
Ramirez, Edward; Gau, Roland; Hadjimarcou, John; Xu, … - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 90-98
Persistent link: https://www.econbiz.de/10011884483
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K. (contributor) - 2010
Persistent link: https://www.econbiz.de/10009377649
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Service sweethearting : its antecedents and customer consequences
Brady, Michael K.; Voorhees, Clay M.; Brusco, Michael J. - In: Journal of marketing 76 (2012) 2, pp. 81-98
Persistent link: https://www.econbiz.de/10009737486