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USA
Consumer behaviour
43
Konsumentenverhalten
43
Viral marketing
21
Virales Marketing
21
Communication
15
Kommunikation
15
Language
12
Social Web
12
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Personality psychology
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Persönlichkeitspsychologie
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Decision
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Emotion
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Entscheidung
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Experiment
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word of mouth
8
Social behaviour
7
Soziales Verhalten
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language
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natural language processing
7
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United States
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Werbung
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Advertising effects
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Behavioral economics
4
Beziehungsmarketing
4
Brand management
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Decision theory
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Entscheidungstheorie
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Perception
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Relationship marketing
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Berger, Jonah
6
Bradlow, Eric T.
1
McShane, Blake
1
Meredith, Marc
1
Milkman, Katherine L.
1
Rasmussen, Scott J.
1
Sorensen, Alan T.
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Wheeler, S. Christian
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
MSI reports : working paper series
1
Marketing science
1
Research paper series / Stanford Graduate School of Business
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
6
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1
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
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2
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
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3
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
4
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
5
Subtle signals of inconspicuous consumption
Berger, Jonah
;
Ward, Morgan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
Saved in:
6
Can where people vote influence how they vote? : The influence of polling location type on voting behavior
Berger, Jonah
(
contributor
);
Meredith, Marc
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003342167
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