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Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
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Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.; Carbone, Lewis P.; Goan, Suzie - In: Memorable customer experiences : a research anthology, (pp. 177-193). 2009
Persistent link: https://www.econbiz.de/10003902758
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Gambling beliefs versus reality : implications for transformative public policy
Cotte, June; LaTour, Kathryn A. - In: Transformative consumer research for personal and …, (pp. 485-498). 2012
Persistent link: https://www.econbiz.de/10009260762
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Framing the game : assessing the impact of cultural representations on consumer perceptions of legitimacy
Humphreys, Ashlee; LaTour, Kathryn A. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 773-795
Persistent link: https://www.econbiz.de/10010226708
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Blackjack in the kitchen : understanding online versus casino gambling
Cotte, June; LaTour, Kathryn A. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 742-758
Persistent link: https://www.econbiz.de/10003807413
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A qualitative analysis of slot clubs as drivers of casino loyalty
Hendler, Flavia; LaTour, Kathryn A. - In: Cornell hospitality quarterly : CQ 49 (2008) 2, pp. 105-121
Persistent link: https://www.econbiz.de/10003691950
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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Cuba at the crossroads : the role of the US hospitality industry in Cuban tourism initiatives
Khrushchev, Sergei; Henthorne, Tony L.; LaTour, Michael S. - In: The Cornell School of hotel administration handbook of …, (pp. 754-765). 2010
Persistent link: https://www.econbiz.de/10008667110
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The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom; LaTour, Michael S.; Ford, John B. - In: Journal of advertising research 51 (2011) 2, pp. 436-448
Persistent link: https://www.econbiz.de/10009269499