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The impact of new product introductions on the market value of firms
Chaney, Paul K. - In: The journal of business : B 64 (1991) 4, pp. 573-610
Persistent link: https://www.econbiz.de/10001115132
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10001554846
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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Pricing: economic and behavioral models
Ofir, Chezy; Winer, Russell S. - In: Handbook of marketing, (pp. 267-281). 2006
Persistent link: https://www.econbiz.de/10003335122