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Twenty years of IMC : a study...
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34
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21
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18
Alesina, Alberto
16
Bertrand, Marianne
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Fahlenbrach, Rüdiger
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Lergetporer, Philipp
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Werner, Katharina
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Kato, Takao
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Palia, Darius
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Larcker, David F.
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Shiller, Robert J.
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Silk, Alvin J.
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Tate, Geoffrey
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Mullainathan, Sendhil
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Edmans, Alex
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Edward Elgar Publishing
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Working paper / National Bureau of Economic Research, Inc.
212
Academy of Management journal : AMJ
91
Journal of financial economics
76
The review of financial studies
71
The journal of finance : the journal of the American Finance Association
68
Harvard business review : HBR
49
NBER working paper series
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Business horizons
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Journal of business venturing
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Journal of marketing
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Discussion paper series / John M. Olin Center for Law, Economics, and Business, Harvard Law School
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The journal of applied business research
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Review of quantitative finance and accounting
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Contemporary accounting research : a journal of the Canadian Academic Accounting Association
18
The American economic review
18
The journal of brand management : an international journal
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SpringerLink / Bücher
17
Working papers / Harvard Business School, Division of Research
17
IZA Discussion Papers
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The journal of law & economics
16
American business review
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Journal of banking & finance
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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Industrial relations : a journal of economy & society
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International journal of hospitality management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing theory and practice
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
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1
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
2
Perspectives on marketing
Miletsky, Jason I.
;
Hand, Michael
-
2009
Persistent link: https://www.econbiz.de/10009236673
Saved in:
3
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
4
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
Saved in:
5
Branding trust : advertising and trademarks in nineteenth-century America
Black, Jennifer M.
-
2024
Persistent link: https://www.econbiz.de/10014518771
Saved in:
6
The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.
;
Windels, Kasey
;
Broyles, Sheri J.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
Saved in:
7
Executive departures without client losses : the role of multiplex ties in exchange partner retention
Rogan, Michelle
- In:
Academy of Management journal : AMJ
57
(
2014
)
2
,
pp. 563-584
Persistent link: https://www.econbiz.de/10010359921
Saved in:
8
Creative
managers
and managing creativity : a hermeneutic exploration
Granot, Elad
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10009419258
Saved in:
9
Leveraging peer-to-peer networks in pharmaceutical marketing
Bhatia, Tulikaa
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 457-475)
.
2014
Persistent link: https://www.econbiz.de/10010353479
Saved in:
10
Survey of use of Instagram in higher education marketing
Primary Research Group <New York, NY>
-
2019
-
2019-20 edition
Persistent link: https://www.econbiz.de/10012651699
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