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60
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46
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38
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32
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32
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27
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24
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23
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23
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20
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20
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19
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17
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13
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13
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12
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1
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
2
Advertising
professionals' perceptions of the impact of
gender
portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
3
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
4
Practicing
advertising
researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
5
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of
China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
6
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
7
The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States,
China
, and Germany
Miller, Edward C.
;
Griffin, Thomas
;
Paolo, Peter di
; …
- In:
International business and economics research journal
8
(
2009
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
Saved in:
8
The mirror makers : a history of American
advertising
and its creators
Fox, Stephen
-
1997
-
Reprint.
Persistent link: https://www.econbiz.de/10004351765
Saved in:
9
The
advertising
business : operations, creativity, media planning, integrated communications
Jones, John Philip
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004041749
Saved in:
10
Scale and scope effects on
advertising
agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
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