Similar Search Results

Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

delivery. With this goal in mind, we conduct a large-scale, randomized experiment that includes more than 70,000 advertisers on …

Persistent link: https://www.econbiz.de/10015056091

Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus

Gabisch, Jason A.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 140-158

Persistent link: https://www.econbiz.de/10009764257

Interactive or reactive? : marketing with Twitter

Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-499

Persistent link: https://www.econbiz.de/10009407512

A model for delivering branding value through high-impact digital advertising

Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291

Persistent link: https://www.econbiz.de/10010419824

A dual-process model of interactivity effects

Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68

Persistent link: https://www.econbiz.de/10003863801

Privacy and Modern Advertising : Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities

Hoofnagle, Chris Jay; Urban, Jennifer M.; Li, Su - 2014

Most Americans have not heard of 'Do Not Track,' a proposal to allow Internet users to exercise more control over online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their online activities. This is a much more privacy-protective...

Persistent link: https://www.econbiz.de/10014165316

Big data analytics of corporate internet disclosures

Basuony, Mohamed A. K.; Mohamed, Ehab K. A.; Elragal, Ahmed - In: Accounting research journal 35 (2022) 1, pp. 4-20

Persistent link: https://www.econbiz.de/10012886439

A framework for the e-discovery of social media content in the United States

Sipior, Janice C.; Ward, Burke T.; Volonino, Linda; … - In: Information systems management 30 (2013) 4, pp. 352-358

Persistent link: https://www.econbiz.de/10010239071

Social networks, personalized advertising, and privacy controls

Tucker, Catherine - 2011

they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative …

Persistent link: https://www.econbiz.de/10009580338

"Unfriend me, please!" : social media fatigue and the theory of rational choice

Logan, Kelty; Bright, Laura F.; Grau, Stacy Landreth - In: Journal of marketing theory and practice 26 (2018) 4, pp. 357-367

Persistent link: https://www.econbiz.de/10011951436