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Peterson, Robert A. (contributor); Peterson, Robert A. (ed.) - 1992

Persistent link: https://www.econbiz.de/10013543590

Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316

Persistent link: https://www.econbiz.de/10003897717

Albaum, Gerald; Peterson, Robert A. - In: The marketing review 11 (2011) 4, pp. 347-361

Persistent link: https://www.econbiz.de/10009428159

Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10009740055

Crittenden, Victoria Lynn; Hanna, Richard C.; Peterson, … - In: Business horizons 52 (2009) 4, pp. 337-346

Persistent link: https://www.econbiz.de/10003865664

Villarreal, Ricardo; Peterson, Robert A. - In: Journal of advertising research 48 (2008) 2, pp. 179-190

Persistent link: https://www.econbiz.de/10003742649

Peterson, Robert A. - 1990 - 1. publ.

Persistent link: https://www.econbiz.de/10013543945

Peterson, Robert A. (contributor) - 1992

Persistent link: https://www.econbiz.de/10004135601

Peterson, Robert A.; Albaum, Gerald; Kozmetsky, George - 1990

Persistent link: https://www.econbiz.de/10004104879

Peterson, Robert A.; Kerin, Roger A. - In: Journal of business research : JBR 8 (1980) 3, pp. 301-313

Persistent link: https://www.econbiz.de/10003600158