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USA
Consumer behaviour
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Sportmarketing
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International journal of sport management and marketing : IJSMM
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Journal of promotion management : JPM
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Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009707198
Saved in:
2
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
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