Fundraising Principles and Practice 2e is based on an emerging body of fundraising research drawn from the domains of economics, psychology, social psychology and sociology. It summarizes and interprets this research to explore its implications for modern fundraising practice. It also provides...

Intro -- Fundraising Principles and Practice -- Contents -- Figures and Tables -- Preface -- Acknowledgments -- The Authors -- 1 Introduction to the Nonprofit Sector -- Objectives -- Introduction -- A "Third" Sector -- A Tax-Based Definition -- A Structural-Operational Definition -- Size and...