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The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
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The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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Variety amnesia : recalling past variety can accelerate recovery from satiation
Galak, Jeff; Redden, Joseph P.; Kruger, Justin - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 575-584
Persistent link: https://www.econbiz.de/10003919297
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The presence of variety reduces perceived quantity
Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003895735