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Pathways to public relations :...
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USA
Öffentlichkeitsarbeit
10,027
Public relations
9,502
Kommunikation
1,596
Deutschland
1,400
Communication
1,397
Corporate Social Responsibility
1,330
Corporate social responsibility
1,330
Germany
1,258
Unternehmenspublizität
1,185
Corporate disclosure
1,184
Internal communication
870
Interne Kommunikation
870
Theorie
851
Firmenimage
847
Corporate reputation
846
Theory
840
Unternehmen
821
Social Web
810
Social web
810
Stakeholder
707
Krisenmanagement
690
Crisis management
655
United States
534
Strategisches Management
508
Strategic management
481
Unternehmenskultur
463
Corporate culture
449
Marketingmanagement
436
Marketing management
432
Marketing
384
Consumer behaviour
310
Werbung
307
Konsumentenverhalten
306
Reporting
296
Berichtswesen
294
Environmental management
283
Umweltmanagement
281
Online-Marketing
275
Brand management
268
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25
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379
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215
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2
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276
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Graue Literatur
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Non-commercial literature
52
Hochschulschrift
36
Working Paper
34
Arbeitspapier
31
Thesis
31
Case study
16
Fallstudie
16
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14
Sammelwerk
14
Bibliografie enthalten
9
Bibliography included
9
Lehrbuch
9
Textbook
9
Amtsdruckschrift
5
Bibliographie
5
Government document
5
Bibliografie
4
Collection of articles written by one author
3
Guidebook
3
Konferenzschrift
3
Ratgeber
3
Sammlung
3
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Reprint
2
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1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger
1
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1
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1
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1
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1
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English
527
German
50
Undetermined
21
French
1
Author
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Ehrmann, Michael
5
Fratzscher, Marcel
5
Beaver, William H.
4
Beck, Melanie-Kristin
4
Hayo, Bernd
4
Hendrix, Jerry A.
4
Holladay, Sherry J.
4
Lamme, Margot Opdycke
4
Lee, Mordecai
4
Neuenkirch, Matthias
4
Raggio, Randle D.
4
Toffel, Michael W.
4
Waters, Richard D.
4
Wilcox, Dennis L.
4
Athey, Susan
3
Cameron, Glen T.
3
Catalini, Christian
3
Coombs, W. Timothy
3
Gower, Karla K.
3
Grunig, Larissa A.
3
Kim, Sora
3
Lev, Baruch
3
Liu, Brooke Fisher
3
Marchand, Roland
3
Short, Jodi L.
3
Tucker, Catherine
3
Veil, Shari R.
3
Yermack, David L.
3
Agee, Warren Kendall
2
Allen, Myria
2
Anderson, Michael L.
2
Bates, Stephen
2
Berger, Bruce K.
2
Bernays, Edward L.
2
Brennan, Linda
2
Chen, Shuping
2
Coibion, Olivier
2
Collister, Simon
2
Crawford, Robert
2
Dafny, Leemore S.
2
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Universität Mannheim
3
Advertising Federation of America / Bureau of Research and Education
2
IGI Global
2
USA / General Accounting Office
2
American Management Association
1
Conference Board / Division of Management Research
1
Conference Board inc.
1
Deutsches Aktieninstitut
1
Georgetown University / Ethics and Public Policy Center
1
International Association of Business Communicators
1
International Union of Local Authorities
1
Leonard N. Stern School of Business
1
Logos Verlag Berlin
1
National Bureau of Economic Research
1
Public Affairs Conference, Lausanne-Ouchy
1
USA / Committee on Post Office and Civil Service / Subcommittee on Human Resources
1
United States Information Agency
1
Westend-Verlag
1
World Conference of Local Governments <1961, Washington, DC>
1
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Published in...
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Journal of communication management : an international journal
19
The handbook of crisis communication
12
Journal of business ethics : JOBE
11
Working paper / National Bureau of Economic Research, Inc.
10
Harvard business review : HBR
8
Journal of accounting and public policy
7
Pathways to public relations : histories of practice and profession
7
Academy of Management journal : AMJ
6
California management review
6
Financial information requirements for security analysis : december 2-3, 1976
6
North American perspectives on the development of public relations : other voices
6
Business horizons
5
Conference Board report
5
Corporate communications : an international journal
5
Advances in public interest accounting
4
Journal of accounting & economics
4
Journal of accounting research
4
Management communication quarterly : an international journal
4
New media and public relations
4
The journal of law & economics
4
Business and society review : a quarterly forum on the role of business in a free society
3
Corporate reputation review : an international journal
3
Economic review
3
International journal of sport management and marketing : IJSMM
3
Journal of banking & finance
3
Journal of business and economic perspectives
3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
3
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
3
Nonprofit management & leadership
3
Routledge new directions in public relations and communication research
3
Strategic public relations management : statics
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
The journal of applied business research
3
Accounting forum : advancing the interdisciplinary and global connection of accounting research
2
Accounting thought and practice through the years
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
2
American and comparative environmental policy
2
American journal of agricultural economics
2
Business & society
2
Business history review
2
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Source
All
ECONIS (ZBW)
557
USB Cologne (EcoSocSci)
34
EconStor
3
RePEc
1
Other ZBW resources
1
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1
Public relations : strategies and tactics
Wilcox, Dennis L.
(
contributor
)
-
2005
-
7. ed.
Persistent link: https://www.econbiz.de/10004276087
Saved in:
2
The power of public relations
Awad, Joseph F.
-
1985
Persistent link: https://www.econbiz.de/10000703225
Saved in:
3
Corporate public relations : a new historical perspective
Olasky, Marvin N.
-
1987
Persistent link: https://www.econbiz.de/10000743764
Saved in:
4
Public relations cases
Hendrix, Jerry A.
-
1995
-
3rd ed
Persistent link: https://www.econbiz.de/10000414392
Saved in:
5
The handbook of public affairs
Harris, Phil
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002626973
Saved in:
6
Managing a company in an activist world : the leadership challenge of corporate citizenship
Burke, Edmund M.
-
2005
Persistent link: https://www.econbiz.de/10002225933
Saved in:
7
Travel and tourism public relations : an introductory guide for hospitality managers
Deuschl, Dennis E.
-
2006
Persistent link: https://www.econbiz.de/10013530669
Saved in:
8
Municipal flag design preferences of United States residents
Nelson, Toby
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
4
,
pp. 393-412
Persistent link: https://www.econbiz.de/10015191859
Saved in:
9
Public Relations : Konzepte und Theorien
Kunczik, Michael
-
2010
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003930180
Saved in:
10
Strategic planning for public relations
Smith, Ronald D.
-
2013
-
4. ed., 1. publ.
Persistent link: https://www.econbiz.de/10010193476
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