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Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.
Persistent link: https://www.econbiz.de/10003755018
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Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie; Sudhir, K. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
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Innovations in retail pricing and promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
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Soda versus cereal and sugar versus fat : drivers of healthful food intake and the impact of diabetes diagnosis
Ma, Yu; Ailawadi, Kusum L.; Grewal, Dhruv - In: Journal of marketing 77 (2013) 3, pp. 101-120
Persistent link: https://www.econbiz.de/10009747817
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu; Ailawadi, Kusum L.; Gauri, Dinesh K.; Grewal, Dhruv - In: Journal of marketing 75 (2011) 2, pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
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Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.; Harlam, Bari A. - In: Marketing science 28 (2009) 4, pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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Promotion dynamics
Neslin, Scott A.; Heerde, Harald J. van - 2009
Persistent link: https://www.econbiz.de/10003928447
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Decision process evolution in customer channel choice
Valentini, Sara; Montaguti, Elisabetta; Neslin, Scott A. - In: Journal of marketing 75 (2011) 6, pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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Decision process evolution in customer channel choice
Valentini, Sara; Montaguti, Elisa; Neslin, Scott A. - In: From Little's law to marketing science : essays in …, (pp. 285-316). 2016
Persistent link: https://www.econbiz.de/10011436079