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The role of stated intentions in new product purchase forecasting
Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002
Persistent link: https://www.econbiz.de/10001657439
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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 964-980
Persistent link: https://www.econbiz.de/10009501078
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When does the past repeat itself? : the interplay of behavior prediction and personal norms
Chandon, Pierre; Smith, Ronn J.; Morwitz, Vicki G.; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 420-430
Persistent link: https://www.econbiz.de/10009375711
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Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 31-47
Persistent link: https://www.econbiz.de/10010383379