Presents findings from an empirical study which investigates the effects of different advertising appeals used across cultures. Cultural differences along the individualism‐collectivism dimension are hypothesized to affect people’s reactions to certain advertising appeals. Results indicate...

This paper examines differences in what affects managerial performance of middle-level managers in four countries - China (N=204), India (N=184), the Philippines (N=220), and the United States (N=176). Important differences were predicted and found in factors affecting managerial performance as...