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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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Happiness for sale : do experiential purchases make consumers happier than material purchases?
Nicolao, Leonardo; Irwin, Julie R.; Goodman, Joseph K. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10003880176
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The calendar mindset : scheduling takes the fun out and puts the work in
Tonietto, Gabriela N.; Malkoc, Selin A. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 922-936
Persistent link: https://www.econbiz.de/10011648397