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Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.; Leary, R. Bret - In: Journal of marketing theory and practice 26 (2018) 4, pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
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Slouching toward utopia : when marketing is society
Sherry, John F. - In: Marketing and the common good : essays from Notre Dame …, (pp. 43-60). 2014
Persistent link: https://www.econbiz.de/10009774189
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Recruiting blood donors : a marketing and consumer behavior perspective
Murphy, Patrick E. - In: Advances in nonprofit marketing : a research annual 1 (1985), pp. 207-245
Persistent link: https://www.econbiz.de/10001088027
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Effects of Scale Economies, Location and Market Concentration on the Propensity of US Firms to Export
Mittelstaedt, John D. - 2009
The purpose of this paper is to examine the effects of internal and external scale economies on the propensity of US manufacturing firms to export. This paper examines the effects of location and firm size on export propensity. In addition, this paper examines the relative effects of geographic...
Persistent link: https://www.econbiz.de/10013159326
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Health care choices in the United States and the constrained consumer : a marketing systems perspective on access and assortment in health care
Mittelstaedt, John D.; Duke, Charles R.; Mittelstaedt, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 95-101
Persistent link: https://www.econbiz.de/10003875239
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Trends in company/shareholder taxation: single or double taxation : subject I ; [57th congress of the International Fiscal Association, Sidney 2003]
Vann, Richard J. (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002352620
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What in the world is going on? : some trends in international advertising issues
Sherry, John F. - In: Journal of global marketing 1 (1987) 1, pp. 165-186
Persistent link: https://www.econbiz.de/10001090654
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Allomother as image and essence : animating the American girl brand
Sherry, John F.; Borghini, Stefania; McGrath, Mary Ann; … - In: Explorations in consumer culture theory : [selected …, (pp. 137-149). 2009
Persistent link: https://www.econbiz.de/10003787520
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American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina; Sherry, John F.; Muñiz, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118-134
Persistent link: https://www.econbiz.de/10003838598