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ECONIS (ZBW)
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1
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
Attitudinal and behavioral resistance : a marketing perspective
Tinson, Julie
;
Close, Angeline
;
Zayer, Linda Tuncay
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 436-448
Persistent link: https://www.econbiz.de/10010230136
Saved in:
3
Grumpier old men : age and sex differences in the evaluation of new services
Schmidt, Jeffrey B.
;
Zayer, Linda Tuncay
;
Calantone, …
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 88-99
Persistent link: https://www.econbiz.de/10009411896
Saved in:
4
Negotiating cultural ambiguity : a phenomenological study of multiracial identity and consumption
Harrison, Robert L.
;
Thomas, Kevin
-
2013
Persistent link: https://www.econbiz.de/10010239627
Saved in:
5
A grounded theory of transition to involved parenting : the role of household production and consumption in the lives of single fathers
Harrison, Robert L.
;
Gentry, James W.
;
Commuri, Suraj
- In:
Gender, culture, and consumer behavior
,
(pp. 337-367)
.
2012
Persistent link: https://www.econbiz.de/10009544235
Saved in:
6
The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
Saved in:
7
Construction of consumer vulnerability by gender and ethics of empowerment
Coleman, Catherine A.
- In:
Gender, culture, and consumer behavior
,
(pp. 3-32)
.
2012
Persistent link: https://www.econbiz.de/10009544251
Saved in:
8
Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita
;
Hodges, Nancy
- In:
Gendering theory in marketing and consumer research
,
(pp. 124-142)
.
2017
Persistent link: https://www.econbiz.de/10011610785
Saved in:
9
Consumer culture theory and the AMA job market : understanding the challenges and crafting winning strategies
Steinfield, Laurel
;
Weijo, Henri
-
2015
Persistent link: https://www.econbiz.de/10011657465
Saved in:
10
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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